Jazzman’s Café & Bakery is a cafeteria style coffee shop with
some small eats. It is located on the second floor in Driscoll. During
weekdays, most of the customers are the students of University of Denver. Some
students just order a cup of coffee with some dessert and take them away in
that they are always in a rush heading for classes. According to these
students, the food values of them are convenience and fast. Fortunately, most
food in Jazzman’s is take-away food, which is so convenient for university students
and effectively saves their time. Also, many students coming alone will sit at
the bar and the single tables near the windows, drinking coffee, eating dessert
and studying, while numerous students coming as a group may sit around the big
tables or sit on the sofa in the lounge area after ordering some food. Most of
time, they will discuss group project and do the homework together. Sometimes,
they just eat bread and chat with each other, recharging and relaxing
themselves during the break time between classes. At the weekend, most of the
customers are visitors. Always, a large group of high school students and their
parents come to Jazzman’s together, ordering some food and drinks after walking
around the campus, relaxing and feeling the comfortable atmosphere in Driscoll.
Thereby, it is not hard to find that the main target customers of Jazzman’s are
university students.
As I mentioned above, different tables in Jazzman’s such as single table, big table, sofa and the bar, satisfy various demands of students, which makes Jazzman’s a good place for them to study, eating and chatting in their spare time. Customers can either stay for a long time or a short time. Also, they may also meet some people that they never talked to before and then get to know each other. Jazzman’s, therefore, offers students opportunities to make more friends in their school life.
Not just the tables, but also the food make Jazzman’s a comfortable place. The main stuff in Jazzman’s is coffee. It offers many kinds of coffee; and most importantly, Jazzman’s brews only 100% sustainably sourced coffees from individual farming cooperatives, which is healthy and high-quality. Meanwhile, I find that most students like to drink coffee when they want to relax and recharge themselves. Thus, coffee is a kind of comfort food for many university students. Also, numerous students like to eat pastries, cookies and muffins in Jazzman’s because of their freshness; they are all baked fresh every morning, right in the store. And the fruit in Jazzman’s has everyday value too. So the food in Jazzman’s has both good taste and high quality. Chocolate croissant, brownie and cupcakes in Jazzman’s are my favorite. They are my comfort food because eating them makes me happy. Last weekend I observed that many students ordered hot chocolate and white mocha. I ordered both of them because they both smelled good. Furthermore, they were neither too sweet nor too diluted, which is the desired taste for most people. However, hot chocolate and coffee made by different staff taste different. That’s inevitable but won’t have too much influence.
There are often two staffs working together. The staffs in Jazzman’s are always smiling and happy. I often see them following the music, singing and dancing with joy. Their optimistic and jubilant mind will always have a positive effect on me, especially when I talk to them after having a bad day. So I really enjoy the relaxing atmosphere in Jazzman’s. Also, the atmosphere in Jazzman’s is always quiet because many students will study when they are eating and it is close to the Penrose library. Jazzman’s often plays dynamic music in the morning and plays soul music in the afternoon. The arrangement of the music is really reasonable since dynamic music cheers people up at the beginning of the day, while soul music makes people feel relax after studying for the whole day. Therefore, people coming to Jazzman not only because of the food it supplies but as well, the comfortable atmosphere there. At this point, the food value of many Americans is eating for pleasure.
Moreover, the staffs of Jazzman’s all wear green t-shirt, the style of which is not very fashion but the green color looks comfortable and symbolizes freshness of the food supplied. Therefore, the fresh fruit, bread and the green t-shirt indicate the food culture of Jazzman’s and a large amount of Americans - eating health and fresh. As the article “Authenticity in America” said, food preferences and food value people are looking for are closely related to their educational level; well-educated people mainly focus on the health of food. University students have comparatively high education level, which means, they may pay more attention on the nutrition and healthiness of the food, which is one of the reasons why these students like Jazzman’s.
From all the thick observations mentioned above, I am able to come to the conclusion that the food culture and values of most university students are eating for convenience, pleasure and health. A large number of university students like to take away the food right after ordering them because of the increasingly rapid pace of school life today. Take-away food brings a lot of convenience to university students and gradually becomes an indispensable food for them. Moreover, coffee is one of the comfort food for many university students because drinking coffee will relax and quick recharge them in their spare time, therefore, drinking coffee reveals their food value of eating for pleasure. Also, numerous students enjoy the relaxing atmosphere in Jazzman’s and prefer studying and chatting there, which brings them pleasure and shows their food value too. Last but not least, eating health is becoming one of the most popular concerns in present-day society. As the article “The Importance of Healthy Eating” said, “healthy eating is important in order to prevent illness.” Masses of people from middle and upper classed are focusing more on the healthiness of food, so do the university students. Thus, Jazzman’s is the right place, providing university students with convenience, pleasure and health.
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